Founder dashboard
The Founder dashboard is the most personal screen in thola. It is also, depending on the week, the most uncomfortable one.
It is owned by the Founder agent, which is unusual for two reasons: most of the data feeding it comes from you (not your systems), and the agent's job is to tell you, honestly, where the founder-level risks are. Not to flatter you.
What it tracks
| Metric | What it is |
|---|---|
| Founder Fit | How well your skills / time / network match what the business needs at this stage. |
| Co-Founder Fit | If you have co-founders: complementarity, distribution of equity, communication health. |
| Product–Market Fit (PMF) | A composite of retention, NPS, organic referral, sales-cycle compression. |
| ICP/IDP score | How well-defined your Ideal Customer Profile and Ideal Decision Profile are. |
| Goal success probability | The % chance you hit the goal you set at company setup, by the date you set. |
| Founder hours allocation | Where your time is going — sales, ops, product, hiring, fundraising. |
How it's different from every other module
Every other module reads from systems — sales records, bank statements, attendance logs. The Founder module reads from you. You feed it through:
- Quick weekly check-ins — five questions, less than two minutes.
- Time logs — optional, but high-signal.
- Goal updates — when you change a target or extend a deadline.
- Customer-conversation tags — from sales calls and customer support.
If you skip the check-ins, the Founder module goes dark. The score becomes "Insufficient data" and the dashboard says so. We don't make up numbers about your founder fit.
The weekly check-in
Every Monday, the Planner asks you the same five questions. The questions don't change, on purpose — comparability over time is the point.
- "How are you sleeping this past week (1–5)?"
- "How much of your time went into the right things this past week (1–5)?"
- "What's the one thing you're most worried about?" (free text)
- "What's the one thing that worked this past week?" (free text)
- "Anything you want to flag to your co-founder / advisors?" (optional, can be set to private)
These take about 90 seconds. They feed the Founder Fit and Burnout signals.
Founder Fit
Founder Fit is a 0–100 number measuring how well-aligned the founder is with the current stage. It blends:
- Skill stack vs. what the company needs now (sales-led at stage 1, product-led at stage 2, ops-led at stage 3)
- Time allocation vs. where time should be going at this stage
- Sustainable energy (the sleep / worry signals)
- Network density in the relevant market
A score below 50 is not "you're a bad founder." It is "the company has grown into a shape you may not be the most natural match for, and you might benefit from hiring or partnering for that gap."
Co-Founder Fit
If you have co-founders (added in Settings → Workspace → Members, role: Co-Founder), the dashboard adds a Co-Founder Fit module. It measures:
- Complementarity — overlap vs. coverage of skills
- Equity health — distribution and vesting (you input this once)
- Communication frequency — # of internal messages per week between co-founders
- Friction signals — extracted from tone vectors in shared chats (the friction signal is consensual — both co-founders opt in)
We do not turn this on without consent from both parties. If only one co-founder is in the workspace, the metric stays blank with a "ask your co-founder to join" prompt.
Product–Market Fit (PMF)
PMF is the hardest thing to measure in any startup, so we measure it like investors do: a blend of leading indicators that, taken together, are reliable.
The inputs:
- Net Retention — from Sales
- Organic share of new acquisitions — referrals + word-of-mouth ÷ total new customers
- Sales-cycle compression — is your time-to-close shrinking?
- NPS — if you collect it, fed in here
- Customer-Conversation tags — the Sales agent tags every call/email with intent (
thrilled,confused,disappointed,leaving,referring); the ratio of positive to negative tags is a leading signal.
PMF is shown as a band — Pre-PMF, Early PMF, Strong PMF — not just a number. The band changes the kinds of advice the Planner gives. Pre-PMF founders get talked out of premature scaling; Strong PMF founders get nudged toward fundraising or expansion.
Goal success probability
The number that closes the loop with the goal you set at company setup.
When you set "₹15 lakh monthly revenue by June 30," thola computes:
- Current trajectory (from Sales)
- Required growth rate to hit target
- Historical variance of your growth rate
- Probability of hitting the target on time, with a confidence interval
A 60% probability says "more likely than not." A 30% probability is a signal to either adjust the target or take a different action. The Founder agent will tell you which — and what specifically would lift the probability.
Talking to the Founder agent
| You say | What happens |
|---|---|
| "What should I be doing this week?" | Reads your time logs, the modules, and your goal; suggests 3 priorities. |
| "Am I on track for the goal?" | Returns the goal success probability with the top 2 drag factors. |
| "How does my time allocation look?" | Pie chart of where your hours went; flags imbalances. |
| "Update my goal to ₹20L by August." | Records the change with the old goal preserved for history. |
| "What's my Founder Fit driven by?" | Decomposes the score into its four inputs. |
The Founder agent is the kindest of all the agents in tone but the least likely to soften the answer. Its job is to be the mirror you actually need.
Privacy
The Founder dashboard is, by default, visible only to the Owner. Co-founders see only the Co-Founder Fit panel. Admins can be granted access explicitly under Settings → Founder → Access. Staff and Viewers cannot see this module.
The free-text answers from your weekly check-ins are encrypted at rest and never used to train models.
→ Next: Talking to thola → Overview